When it comes to buying apartments in London, you will be delighted at the range of properties available. The capital offers charming chocolate box cottages, super-modern flats and handsome townhouses, to name just a few property types.
Of course, you’ll also find prime and super-prime properties in abundance here too. Both categories have properties which are considered ‘top of the league’ and luxurious. But there are distinctions between the two. If you’re confused about what that is and are looking to buy an apartment in London, then do read on, as we explain it in this blog post.
Find a property London: Prime bracket
- Price. You can expect to pay anything from £2 million up to £10 million for a prime property in London. That’s quite a large price range, resulting in a large selection of different property types.
- Potential buyer: Professionals will buy in this price range. So too will families familiar with a certain standard of living.
- Area: Your prime property may not necessarily be in the prestigious locations of Chelsea, Kensington, Wimbledon etc. Instead, it may be in up-and-coming and ‘trendy’ areas such as Shoreditch or Islington. There are many properties for sale in this price range in Notting Hill as well.
- Property characteristics: A high quality finish is par for the course in this property bracket. It is luxury living, after all so expect little glamour and bespoke touches.
Find a property London: Super-prime bracket
- Price. As you might expect, super-prime properties start at around £10 million. Another way they’re often priced is in terms of per square foot. And, in this case, expect to pay around £4,000 per square foot.
- Potential buyer: Investors from overseas, wealthy individuals and, of course, celebrities are the type of buyers which the super-prime property category typically attracts.
- Area: Buying an apartment in London in the super-prime range means looking in Knightsbridge, Belgravia, Wimbledon, Mayfair and Chelsea. The properties tend to be in well-established areas, with the properties hundreds of years old, rather than contemporary (although many will have modern elements added).
- Property characteristics: The type of materials used in the build and interior, together with bespoke designs, such as a wine cellar, indoor pool and gym can often be found in a super-prime property.
Find a property London: Further Super-prime Elements
To look further into the subject of super-prime property, we have to also consider other elements. These include exclusivity, cultural significance, architectural design, facilities, security, and investment potential.
In terms of exclusivity, super-prime properties tend to come on the market rarely and many are bought in private negotiations ie you won’t always find them advertised on high-end estate agency sites, making finding a property in London that is super-prime more difficult than many buyers may imagine.
You can buy an apartment in London in the super-prime bracket and feel confident that the architectural construction and interior design will be filled with bespoke elements. At the same time, the woodwork, installation etc will have been completed by tradesmen at the top of their game.
Find a property London: Concierge Services and a Private Chef
Many super-prime properties come with a concierge service. There may even be a butler, housekeeper, driver and chef. You can also expect to find up-to-the-minute security features such as discreet CCTV, gated entrances and 24-hour surveillance.
Find a property London: Contact Us
If you’re in the market for buying an apartment in London in the super-prime range then do get in touch with our expert team here at Phillips Harrod. Tel 0207 1234 152 today.
